The Branded Entertainment Summit ProPKo was initiated by Andreas Waldner in 2003 and has been organised and hosted annually since then by W.TV Entertainment Marketing
In 2011, the Product Placement and Branded Entertainment Award PPA was also launched. The Association for Product Placement and Branded Entertainment e.V. has been co-organiser since 2017.
The aim of this initiative is to create transparency, knowledge transfer and benchmarking for the industry. The technical discourse should accompany the ongoing structural process. With the involvement of international speakers, their expertise should also be taken into account as well as the boundlessness of the film business. In the opinion of participants, this has established the leading industry meeting place in the German-speaking region over the course of time.
This year’s theme is ‘Be Relevant!’
For the full conference programme, please see here
Date: 15th October
Venue: Literaturhaus Stuttgart
ProPKo – Product Placement and Branded Entertainment Award
Venue: City Hall Stuttgart