You want to gain practical knowledge from the sessions and topics most relevant to your role, maximising your time while attending Technology for Marketing, taking place next week at Olympia London on 25-26 September.
As a valued member of The BCMA, we’ve picked out some more specific sessions that I think you might be interested in, as listed below.
Included is a session with BCMA Global Head of Influencer Marketing, Gordon Glenister! These sessions and speakers make up just a small section of our programme but we wanted to make sure they weren’t missed! Explore the full programme online and look through our streams to see the sessions tailored for you. See our full online conference programme here.
JUST A FEW SESSIONS PICKED OUT FOR YOU…
Do you have a successful membership or subscription model?
13.50 – 14.15, Wednesday 25th September, Marketing Automation, Email & Multichannel Theatre
Gordon Glenister, Global Head of Influencer Marketing, BCMA
AI and Customer Empathy: Individualising at Scale
12.05 – 12.30, Thursday 26th September, Marketing Automation, Email & Multichannel Theatre
Mike Migliore, Head of Customer Value, The Sunday Times & The Times – NEWS UK
Bold is beautiful – How Panasonic, Team GB & Social Chain Cut Through The Noise On Social at the Winter Olympics.
14.25 – 14.55, Wednesday 25th September, Content & Social Strategy Theatre
Anand Narayanan, Head of Digital, Panasonic UK
Joe Smith, Head of Brand, Media Chain
16 months on… how has GDPR impacted the industry?
15.25 – 15.55, Wednesday 25th September, MAdTech & Data-Driven Insights Theatre
Matthew Kay LLM, Data Protection Officer EMEA, Thomson Reuters
Steve Wright, GDPR Expert, Bank of England
Ivana Bartoletti, Founder, Women Leading in AI Network
Eitan Jankelewitz, Partner, Sheridan’s
A case study on fan engagement featuring McLaren Group
12.45 – 13.15, Thursday 26th September, Customer Experience & Engagement Theatre
Rob Bloom, Group Digital Director, McLaren Group
Stuart Peddie, Executive Creative Director, Havas Helia
We look forward to seeing you at the event & hope you enjoy it!
The Technology for Marketing Team