We are delighted to continue our partnership with the Cannes Lions Festival taking place between the 18th and 22nd June 2018. The BCMA panel, Five Campaigns That Shook the Advertising World will highlight the pivotal moments in advertising that have shaped the branded entertainment industry.
Five Campaigns That Shook the Advertising World
The Branded Content Marketing Association (BCMA) gave a panel of leading CMOs and brands access to the Cannes Lions Archive with a clear brief: to find the pivotal moments in recent branded entertainment history that have truly changed the game for brands using content at the heart of their marketing campaigns. How did Nike ‘Just Do It’ or Apple ‘Think Different’? Well, this exciting showcase will take a deep-dive into the key entertainment verticals—including gaming, sport and music—to uncover the incredible pioneering work that has changed the rules of brand engagement forever.
Panellists (L to R)
Daniela Cachich, Marketing, Vice-President Foods, Pepsico
Lisa Gilbert, CMO UK & Ireland, IBM
Lars Silberbauer, Senior Global Director, LEGO
Lisa Jedan, Global Head of PR & Corporate Communications, Bacardi Martini
Moderator: Andrew Canter, Global CEO, BCMA
Date: 21st June
Venue: Entertainment Stage