BCMA Partners: ad:tech London

BCMA Partners: ad:tech London

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The BCMA is partnering with the the UK’s longest-running advertising and marketing technology conference and exhibition will take place in London’s East End on the 29th and 30th November 2017. ad:tech London has invited key global brands — including Nestlé, L’Oreal and O2 — to come together to debate whether disruptive technology can re-engage brands and people.

The former deputy prime minister, Nick Clegg, will be giving a keynote speech on the economic and social impact of technology. There is an expectation that 30% of jobs will be vulnerable to automation; however, AI is set to drive a 14% increase in global GDP ($15.7 trillion). According to PwC, productivity and personalisation improvements will be at the heart of the change.

The discussion has moved away from crystal ball gazing to focus on how emerging technologies are addressing real world marketing challenges,” Dan Brain, Country and Content Director for ad:tech London

The explosion of technology, data and consumer choice has unequivocally changed both the role of CMO and media agency. How do you deliver inspiration and efficiency? O2 CMO Nina Bibby and Havas Media Group CEO Paul Frampton are set to explore how agency and client are working in partnership to deliver innovations in data, media activations and brand experience.

Dr Winfried Daun, MD – Group Head of Advertising, Brand Strategy and Media at UBS is expected to shake down stereotypes of the asset management world. From innovative partnerships with tech and media players to a journalistic, data-driven approach to in-house content activities – UBS has set out an ambitious content and technology plan to humanise the brand of this financial services juggernaut.

Conversely, a twitter addict with 310k followers, prolific comedy writer and actor whose credits include the best Alan Partridge episode ever made, Mission Impossible and 28 Days Later, Dave Schneider knows a thing or two about creating an emotional connection with an audience. So how can you create compelling social content at scale? Sharpen your creative skills, discover new ideas and enjoy a gag or two at Dave’s self-deprecating expense.

ad:tech London will also give startups an opportunity to pitch for a $50,000 pilot via The Next Big Thing initiative — a partnership with Nestlé and global advertising agency McCann under the HENRi@Nestlé open innovation platform.

We are delighted to be partnering with this two-day event, which will see 1,000 brands join 1,500 agencies, media owners, and VCs discussing the latest trends and innovations in marketing and advertising technology.

BCMA readers can use this special code for a discount: BCMA15

Sign up for the event today