The Middle East North Africa (MENA) is rapidly becoming a key region for major brands using branded content as a core part of their marketing strategy. For this reason the BCMA MENA Chapter is being launched with the help of leading practitioners who will look to include like minded professionals, passionate about building on the success of recent branded content campaigns in the region.
CHAIRMAN: GUIDO MERCATI
Global nomad with twelve years of multichannel brand strategy experience Agency side, five of which spent in the MENA Region.
Former Head of Strategic Planning in Milano, London and Dubayy on local, regional and global businesses across every industry at Leo Burnett, Saatchi&Saatchi and GREY Group.
Today, as Global Council Member at the BCMA and Regional Director, Digital and Social Media at Leo Burnett MENA, Guido helps innovative brands to benefit from the Social Enterprise era through Digital Transformation, Content and up-stream Marketing.
Lecturer and Juror at Creativity Festivals, Innovation Congresses and Universities, such as M&M Global Awards in London, ID Cristal Congress in Dubayy and Polimoda International Institute of Fashion Design & Marketing in Firenze.