BCMA Members: Influencer Intelligence – 7 Steps To Ensuring Success

BCMA Members: Influencer Intelligence – 7 Steps To Ensuring Success

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BCMA Members, Influencer Intelligence help deliver successful, evidence-based influencer and celebrity marketing campaigns. They believe that authenticity is the most critical attribute to building influence.

Drawing upon their specialist research teams and social analytics combined with proprietary data science techniques they can help formulate brand collaboration strategies that ensure maximum return on investment. They offer all the insights required to make informed decisions that deliver results and help gain a competitive edge.

They have created the 7 Steps to Ensuring Success with your next Influencer Marketing Campaign. We are delighted to bring you this step-by-step guide to a successful campaign.

The ‘7 Steps’ are as follows:

  1. A Data-Led Approach Is Critical To Brand Marketers
  2. Ensure The Audience Of An Influencer Is At The Heart Of Any Decision-Making Process
  3. Utilise Influencers Who Have A Natural Affinity With Your Brand
  4. A Tiered Strategy With Influencers Allows A Variety Of Objectives And Audiences To Be Reached
  5. Identify An Influencer’s True Audience And Protect Yourself From Follower Fraud
  6. Champion A Cause That Is At The Heart Of Both Your Brand And Your Customers
  7. Utilise The Power Of Collaboration For The Best Results

For the full document please download here

For more information about Influencer Intelligence please contact Megan Falconer-Taylor

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