BCMA Members, Buzzoole the technology powered marketing services company have produced a White Paper, The Battle for Authenticity: Fighting Influencer Marketing Fraud
This new report tackles all aspects of Influencer fraud and offers solutions to avoid being caught up in this unfortunate area of the business.
Our aim is to help companies identify transparent creators who are in line with their brand values through a data-driven approach” Fabrizio Perrone, CEO Buzzoole
Influencer marketing is proving itself to be an increasingly strategic marketing lever for companies. It is estimated that a total of $3 billion dollars was invested in this sector in 2018 and that the figure is set to reach $10 billion on a global scale in 2020.
You can read the full report here