BCMA Members: Create Something OOHmazing

BCMA Members: Create Something OOHmazing

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BCMA Members, Ocean Outdoor, Invites Agencies to Create Something OOHmazing for its Ninth Annual Digital Creative Competition. Winners share £650,000 worth of screen space. All you need is an idea

Ocean has launched its ninth annual Digital Creative Competition to inspire bold new ideas which harness the scale, creativity and technical capability of digital out of home (DOOH).

The annual competition challenges and inspires creative thinking, placing digital out of home screens at the heart of campaigns and aligning the medium with other progressive platforms and advertising channels.

Ocean’s competition offers opportunities across multiple environments and stand out digital formats across the UK. There is one category of entry, although concepts will be segmented by brand and charity during the judging process.

New for 2018 alongside the usual competition, Ocean is also seeking ideas which align brands or charities with its Ocean for Oceans initiative which is using Ocean’s screens to help turn the global tide on plastic polluting the world’s seas.

Entrants that successfully raise the bar will share a £650,000 prize pot and the chance for their work to be showcased across any of Ocean’s iconic UK DOOH locations including The Grid, city centre networks like The Loop, retail hubs and screens offering facial and vehicle detection.

This is an opportunity for visionary creative minds to explore and test the infinite possibilities of digital out of home advertising in all its forms. We are seeking effective, simple ideas which are aligned with the opportunities our screens afford to surprise, engage and connect at scale with different audiences in different environments using a combination of Ocean technologies. All you need is an Idea.” Ocean head of marketing Helen Haines

The rewards are multiple. Not only do Ocean winners receive screen space to bring their concepts to life, but agencies and brands often go on to win other accolades, including the prestigious Cannes Lions.

It is free to enter Ocean’s competition, with entries submitted online. The closing date is August 24 and the winners will be announced at an awards ceremony on Thursday, October 11 at the IMAX in London.

All you need is an Idea

The challenge is to develop an idea that best uses the digital out of home medium.

  • Use movement as it increases memory encoding by two and a half times
  • Target audiences at different times of day
  • Integrate all types of data stream
  • Or amplify your campaign with a range of complementary technologies
  • The key is to create simple but effective communication

With a concept established, identify the digital out of home environment and locations best suited to your idea. Entrants can use any of Ocean’s iconic UK wide digital networks.

  • Roadside
  • Full motion, with use of The Grid and The Loop
  • Retail, combining digital out of home and mobile
  • Experiential and screen
  • Vehicle detection networks
  • Facial recognition or Look Out networks
  • Wifi
  • Live streaming
Dulux Let’s Colour
Sky Ocean Rescue
Persil – Get Out Here

Last year’s winners included WCRS for Sky Ocean Rescue: The Ocean’s Biggest Threat which marked World Plastic Bag Free Day last week (July 3), and MullenLowe London for Dulux’s Let’s Colour and Persil – Get Out Here.

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