BCMA Leadership Series: Establishing Brand Partnerships with Audio Visual Content
As businesses compete for customers’ attention in a world of converged media, demand for engaging content continues to intensify. One route to developing compelling brand or branded content is the establishment of brand partnerships that effectively exploit audio visual content.
In doing so it’s worth brands, agencies, producers and distributors avoiding potential costly pitfalls by fully understanding the legal and commercial realities that impact the process of collaborating to create and deploy the content produced.
Join us at our offices for the next event in the Branded Content Marketing Association (BCMA) Leadership Series 60 minute briefings aimed at advertisers, content makers, media owners and agencies. During this session Cliff Fluet, Partner and Head of Media & Entertainment, and Philip Hughes, Associate at Lewis Silkin, together with Dominic Smales, Owner at Gleam Futures, will give expert guidance on brand partnerships with audio visual content. During the briefing Cliff, Phil and Dominic will discuss, amongst other things:
- How to get the deals done, key hurdles and topics
- Where deals go wrong
- The Commercial and Legal context of branded content deals
- Legal and regulatory issues – what can stop you achieving your goals.
- The emergence of brand content on YouTube: The commercial and legal context to the deals being done by brands in the social talent space – authenticity of YouTubers, creative discretion, what does and does not work.
There will be time for questions at the end of the session as well as networking opportunities. Refreshments will be served during registration from 8:30 and the seminar will start at 8:45.
If you would like to attend please register via Lewis Silkin here (N.B. This is on a ‘first come first served’ basis and we have a limit to the number of attendees, so please reply early to avoid disappointment).
Date: 17th July 2014
Location: Lewis Silkin LLP, 5 Chancery Lane, Clifford’s Inn, London, EC4A 1BL Start: 8:30am