BCMA International Panel at OBE Summit, Milan 2016

BCMA International Panel at OBE Summit, Milan 2016

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The BCMA hosted an international panel, “The Business of Branded Content/ Entertainment – A Global Perspective” at the recent OBE Summit in Milan. Moderated and introduced by Andrew Canter, Global CEO, BCMA, the focus of the panel was to discuss the most common business models used within the Branded Content/ Entertainment market.

The expert panellists, Sandra Freisinger-Heinl, Branded Entertainment Expert & Journalist, BCMA Affiliate Partner, DACH Region, Jan Godsk, Founder, Ideatakeaway, Head of BCMA Scandinavia, Uros Gorican, Creative Director, Publicis Group, Slovenia, BCMA Affiliate Partner, New Europe, shared their views through examples that had worked well in their respective countries.

Patricia Weiss, Chairman, Strategic Consultant for Branded Content & Entertainment and Brand Narratives, Founder BCMA South America shared her views by video which was well received by the audience.