Life As An Influencer is a ‘behind the scenes’ view of the often hectic world of influencer marketing. This week we hear from Sarah-Jayne Gratton, a technology futurist and influencer – https://twitter.com/grattongirl
How did you get started?
It was back in 2009. I’d heard the buzz about ‘tweeting’ and decided to check out Twitter for myself to see what all the fuss was about. As a writer, I found it fascinating to see the 140 character snapshots of random thoughts from people around the globe, but I wasn’t sure how I could utilise the platform in a professional sense. Then I learned how to use hashtags to search for specific topics and that was my lightbulb moment!
Who/what has been your biggest influence?
My parents were a huge influence. My father taught me the power of words to inspire and make sense of the world, while my mother nurtured my young stage career and instilled in me an early sense of confidence and a ‘can do’ attitude. Today, I’m continually influenced by my audience and what ‘moves’ them in a personal as well as a business sense. I think that social influence ultimately comes from listening to your audience – it’s a key factor in achieving and maintaining success.
What platform has been most effective for you and why?
It has to be Twitter. That lightbulb moment I had over a decade ago still shines!
What has been your biggest achievement so far?
Being asked to write the new book on Twitter by John Wiley and Sons in New York. Follow Me! Building a Personal Brand with Twitter has gone on to become an international best-seller and I still get excited whenever I see a copy in a bookstore.
Where do you see the industry in 5 years time?
We’re moving towards far greater transparency, which can only be a good thing. What’s more, influencers are finally starting to get the support and recognition they deserve thanks, in no small part, to organisations like the BCMA and I see this set to continue as time moves on.
What is the optimum number of subscribers/followers that you can manage?
If you focus on building an active and engaged audience, I believe the numbers will take care of themselves. Being an influencer is about keeping a dialogue going that adds value to your followers each and every day. It’s about finding your niche and not straying into areas where your value slips and, most importantly, it’s about listening and engaging with your audience rather than treating your channel as a one-way stream. A great influencer is a great social conversationalist!
If you had one wish what would it be?
Wow, that’s a tough one as I have so many, but I guess they all boil down to my ultimate wish for a world where everyone can feel safe, supported and where we can all live our best possible lives.
Sarah-Jayne is an accredited BCMA Ambassador member