BCMA France

BCMA France aims to build a connected, engaged and active community for Branded Content professionals throughout France.

Thomas Jamet, Chief Executive Officer, IPG Mediabrands France, President, BCMA France

Thomas Jamet is the CEO of IPG Mediabrands France and Vice President of UDECAM. He is a renowned leader in the branded content industry. Prior to IPG he was a member of the Board and Chief Strategy & Innovation Officer for ZenithOptimedia. He founded deepblue (Dentsu Aegis Network) and ReLoad (Publicis Media), both Communications Planning entities, then founded Newcast and Moxie, content and creative divisions for Publicis Media.

He has overseen the development of integrated branded content campaigns that built image and business for brands like Ralph Lauren, Chloé, Clarins, Renault, Swarovski, Tic-Tac, Blackberry, HTC, Orange, L’Oréal Paris, L’Oréal Men Expert, Garnier…and assumed a lead role in Starcom and Zenith Optimedia New Business due to strategic strengths and conviction skills, helping winning major accounts.

He is the author of two reference books (The new challenges of brand content, Pearson, 2013
and Mythological renfusion: the imaginary and the myths in the digital era, François Bourin Editeur, 2011), Senior Lecturer at Sciences-Po & Keynote speaker at major communication events (Cannes Lions, MIPCube, MIDEM, Cristal Festival)