BCMA Expert Views: The Future of Branded Content

BCMA Expert Views: The Future of Branded Content

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We had a brilliant day at BVE 2018 recently where the BCMA’s Great Content Revolution event took place at ExCel London. We’ve compiled the ‘Expert Views’ of our most diverse line-up of practitioners from the world of brands, entertainment, production and academia to share their thoughts on the future direction of the branded content industry.

The event featured Lucie Cave, Editor-in-Chief, Heat Magazine, Carrie Osman, Chief Provocateur & Founder, Cruxy & Co, Professor Jonathan Hardy, University of East London, Cat Jones, Global SVP, Data, Unruly, Russ Samuel, Vice President Creative, Viacom Velocity International, Misha Sher, VP, Sport & Entertainment, MediaCom Worldwide, Kevin Batchelor, Director, Electric Robin (Part of EndemolShine Group), Luke Southern, Managing Director, Drum and Chris Gorell Barnes, Founder/CEO, Adjust Your Set to name a few.