The BCMA is delighted to be taking part in the forthcoming ASA event, Influencing Responsibly: An influencer training event, taking place on the 1st October 2019.
After a rapid rise, influencer marketing is now an established way to advertise – but some, including the ASA, have warned of the problems of unlabelled advertising.
Whether brands are looking to partner with subject experts, covering topics from beauty and fashion to exercise and travel, or are capitalising on the exposure that can be found from certain TV shows (our ABC cheat sheet for Love Islanders can be found here), collaborating with creators and influencers can be a great way for brands to reach new audiences, powered by the innovative technology in social media.
But what’s the right way to tell your followers about your brand relationship, while maintaining your authenticity?
Date: 1st October 2019
Time: 9.30am – 2pm
For more information and to book your place, please visit https://www.asa.org.uk/event/influencer-training-event.html