BCMA Events: Going Global – How To Make Global Marketing Locally Relevant

BCMA Events: Going Global – How To Make Global Marketing Locally Relevant

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We are delighted to bring you this event from BCMA members Nucco Brain, that will focus on how to make your global marketing locally relevant, while considering regional context and cultural sensitivities.

About this Event

How do you adapt a global campaign, envisaged by someone else, to your local culture? How do you maintain your brand image while staying culturally relevant? How do you keep in mind the adaptability of your idea for local markets?

As marketers, one global campaign is not enough – you have to ensure that your idea is translatable to all the markets you work in. Whether you’re the one creating the global campaign strategies and knowing they need to be localised, or the one who is tasked with localising a global campaign idea, it is important to keep brand consistency in mind.

At Nucco Brain, we understand the difficulties of communicating internationally and are experts in brand storytelling across various markets.

Join us and experts within global marketing communications as we gain a better understanding of how to make your global marketing locally relevant, while ensuring regional context and cultural sensitivities are taken into account .

Programme

8:30 – Registration & networking breakfast

9:00 – Welcome

9:05 – Moderated panel discussion

10:00 – Audience Q&A

10:15 – Coffee & networking

Speakers include:

Alistair Robertson: Nucco Brain (Head of Creative Strategy)
Luke Archer: Sterling Technology (Global Marketing Manager)

Date: 27th November
Venue: 155 Farringdon Road, London EC1R 3AD

To book your free ticket please use this link

Hosted by BCMA members: