BCMA Chapters: The Great Branded Content Summit @ Digital X

BCMA Chapters: The Great Branded Content Summit @ Digital X

- in BCMA World View, Be Inspired, Events, News
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We are delighted to announce that our colleagues at BCMA DACH are partnering with Digital X to bring our members The Great Branded Content Summit in Cologne.

At DIGITAL X, Europe’s largest cross-sector digitization initiative, on October 29-30, 2019, renowned experts and entrepreneurs from the Dax Group to the startup will once again be discussing the facets of digital change at Koelnmesse. In the first year of its existence, DIGITAL X 2018 successfully established itself as a platform for decision-makers in the digital industry with more than 15,000 participants.

In this professional environment, THE GREAT BRANDED CONTENT SUMMIT 2019 will present itself for the first time this year on October 30, 2019, at which national and international top speakers will once again present the perspectives of branded entertainment in times of increasing digitalization:

  • Social Chain founder Steven Bartlett is the charismatic CEO of one of the world’s leading social marketing agencies and a renowned branded content expert.
  • Kaaren Whitney-Vernon, President, BCMA Canada, is one of the pioneers of the North American branded content business.
  • Ric Scheuss from the Düsseldorf agency TRO is one of the world’s leading specialists for sonic branding and counts well-known brands such as Vodafone, Henkel and Eurowings among his clients.
  • David Korte, partner at DGT AG and proven brand campaigner with many years of experience, creates innovative communication in digital ecosystems for major brands and young startups.

We are very happy to be partnering with Digital X for the Great Branded Content Summit which is taking place within this huge digitalisation event of Telekom. Branded content is not only something that meets the need of global brands but also for medium sized companies to raise awareness and engage with their clients.” Sandra Freisinger-Heinl, Chair, BCMA DACH