The BCMA is delighted to announce the launch of its latest Chapter, BCMA France. The aims of BCMA France will be to build a connected, engaged and active community for Branded Content professionals throughout France. The official announcement will be made at this year’s Cristal Festival taking place in Courchevel between 14th and 16th December.
Our mission will be to bring together a professional community which is already very creative. The goal of the BCMA is to inspire the French market and instill in it the magnificent energy of this industry. The association aims to be a place of multidisciplinary exchange. And to optimise the evaluation tools of the profession. I look forward to welcoming everyone wanting to join us in 2018.” Thomas Jamet, Chief Executive Officer, IPG Mediabrands France, President, BCMA France
It will be led by Thomas Jamet, CEO of IPG Mediabrands France and a renowned leader in the branded content industry. He is also Vice President of UDECAM, Senior Lecturer at Sciences-Po and author of two reference books.
– The new challenges of brand content, Pearson, 2013
– Mythological renfusion: the imaginary and the myths in the digital era, François Bourin Editeur, 2011
Prior to IPG he was a member of the Board and Chief Strategy & Innovation Officer for ZenithOptimedia. He founded deepblue (Dentsu Aegis Network) and ReLoad (Publicis Media), both Communications Planning entities, then founded Newcast and Moxie, content and creative divisions for Publicis Media.
He has overseen the development of integrated branded content campaigns that built image and business for brands like Ralph Lauren, Chloé, Clarins, Renault, Swarovski, Tic-Tac, Blackberry, HTC, Orange, L’Oréal Paris, L’Oréal Men Expert, Garnier…and assumed a lead role in Starcom and Zenith Optimedia New Business due to strategic strengths and conviction skills, helping winning major accounts.