BCMA Chapters: Brands As Content Commissioners At CM World

BCMA Chapters: Brands As Content Commissioners At CM World

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Brands are becoming media owners within their own right but are they equipped with the necessary skills to commission quality content that will entertain, engage, and ultimately sell more products and services? How should they approach this often challenging area of branded content? Is it all about creativity, storytelling and effectiveness? Join the session to find out!

Kaaren Whitney-Vernon (President of BCMA Canada, SVP Branded Entertainment, Shaftesbury)

Heather Ritchie (Head of Campaign Strategy & Executive Producer of Futurithmic, Nokia)

This session is taking place at Content Marketing World in Cleveland, USA

Location: Grand Ballroom C

Date: Wednesday, September 4

Time: 3:05pm – 3:50pm

Pass Type: All Access, Main Conference, Main Conference Plus Get your pass now!

Track: Branded Content

Session Type: Breakout Session

Audience Level: Intermediate

Book your tickets here

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