We are delighted to announce that BCMA DACH will be launching The Great Branded Content Summit 2018 in partnership with BCMA DACH members, HMR International and the City of Cologne.
The theme of the event is Moving Image Content in the Digital Age and takes place at Filmforum at the Museum Ludwig in Cologne on the 25th January 2018, 10.00 to 17.00 hours.
With the increasing digitisation media professionals face major challenges. Linear content merges with on-demand, cross/multi-media and digital applications such as games or apps – and the long-term impact on content, storytelling, usage patterns, brand experiences and business models.
The aim of the Branded Content Summit is to present concrete best practice examples of successful branded content and actively match the players in the media and advertising industry digital and creative industries to give a new impetus for meaningful networking and knowledge transfer and to promote dialogue and action.
The detailed program of the event as well as information on the registration options will be available soon.