BCMA Canada

Kaaren Whitney-Vernon, President BCMA Canada, Founder and CEO shift2 Inc.

Founder and CEO of shift2, a branded entertainment agency servicing Fortune 100 clients, Kaaren Whitney-Vernon is recognized for her visionary approach to reaching millennials and youth. With a focus on collaboration between agencies and brands, shift2 seeks to create engaged audiences and drive profitable brand experiences. Kaaren has been quoted in BNN, Adweek, The Wall Street Journal, Globe and Mail, on CBC and also sits on several North American marketing advisory boards and judging panels. She is part of the movement to bring a universally accepted measurement for branded content.

Rich Bruggeman, Vice President BCMA Canada, Senior Partner Influentials

Rich Bruggeman is a senior partner and booking agent at Influentials, an agency with a comprehensive international work history in branded spaces, events, appearances, experiences, curated programming and custom content. Rich has garnered industry accolades and recognition for his work with ultra high net-worth individuals, leading brands, agencies, media outlets, celebrities, musicians, athletes, president’s, top business leaders and even royalty. With a mandate, vision and mission of providing brands ‘anything, anywhere, anytime’ he is always dreaming up new concepts, plans and revenue strategies to advance and elevate his work and our industry

Lesley Breeze, Director BCMA Canada

As a highly capable project manager at shift2 Inc., Lesley combines her organizational skills with a personable energy to deliver projects on time and within budget.