BCMA Appoints New Managing Director

BCMA Appoints New Managing Director

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New Managing Director to drive growth from creative agency, brands and post-production sectors

To help continue to drive growth from new sectors, the Branded Content Marketing Association (BCMA) has appointed Jess Ringshall as Managing Director.

The role will focus upon Jess’s creative agency experience – her previous agency role was as Head of Content Production at Grey – attracting new members from creative agencies, brands and post-production companies. Most recently Jess was Co-Founder of eleven a brand partnership consultancy specialising in the entertainment industry and has also worked at leading production companies including Endemol Shine, Celador and Talkback Thames. The new role will also see Jess taking up a
position on the BCMA Executive Board which includes leading industry experts.

Jess Ringshall, Managing Director, BCMA said:

I am so excited to be joining the BCMA. I believe we are beyond the tipping point for branded content and the role it plays in the marketing mix. This is an unmissable opportunity to be at the heart of that change and I can’t wait to get started.”

Andrew Canter, Global CEO, BCMA, said:

We are delighted to welcome Jess as Managing Director and look forward to working with her to expand the BCMA into new sectors. It is exciting for us to be able to attract people of Jess’s amazing calibre into the organisation bringing an extra dimension to the BCMA with her knowledge and experience.”

About Jess Ringshall

Jess started her career in television working in production on Gordon Ramsey’s The F Word. A move
into advertising saw her join creative ad agency Grey London where she produced TV campaigns for P&G, GSK and The Times. Then as Head of Content Production, brokered innovative partnerships for
brands such as Lucozade and Ministry of Sound, Google and the UNHCR. Jess’s passion for finding innovative ways to create mutually beneficial relationships between brands and content creators
drove her to co- found brand partnership agency Eleven, which specialises in the entertainment
industry.

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