Back to the Future of Branded Content, Entertainment Lions, Cannes, 24th June

Back to the Future of Branded Content, Entertainment Lions, Cannes, 24th June

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The BCMA is excited to announce that it is hosting an exclusive panel at the Entertainment Lions Festival, the new two-day event at Cannes Lions.

In partnership with BMW of North America, the BCMA will take you Back to the Future of Branded Content to the seminal moment in 2001 when the BMW Films were conceived.

An illustrious cast of experts, including Jim McDowell (‘Mr BMW’), will explain exactly how this groundbreaking campaign came into being and who was responsible for the idea and those who created such extraordinary branded content.

For more information about Cannes Lions International Festival of Creativity please visit here

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