Back to the Future of Branded Content With Mattel at Cannes Festival

Back to the Future of Branded Content With Mattel at Cannes Festival

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Inspiring story: Cheryl Gresham, Catherine Balsam-Schwaber, Andrew Canter, Lisa McKnight and Andrew Robertson

It was a packed session at today’s panel on the Inspiration Stage at Lions Entertainment as we took our audience on an incredible journey with Mattel. A company founded in a garage in Southern California, 72 years ago, founded on ‘innovation and creativity’.

Lions Entertainment: Great stories are told

It is an incredible story of a company that is still pushing the boundaries of Branded Content today.

Panel members:

Catherine Balsam-Schwaber, Chief Content Officer, Mattel

Lisa Mcknight, Senior Vice President and General Manager, Barbie

Cheryl Gresham, VP Global Media & Integrated Marketing, Mattel

Andrew Robertson, President and Chief Executive Officer of BBDO Worldwide

Thank you to our panel members for sharing this inspiring story.

Full feature to follow.

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