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BCMA Presents: dmexco, 13th – 14th September, Cologne

Events Featured News
BCMA are delighted to announce that it will be presenting at the Digital Marketing Exposition & Conference, more widely known as dmexco on 13th September at 10am in ...
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A Quick Guide to Content Marketing – Dropbox For Business

Featured Features Interviews
“Content that targets everyone, reaches no one” were the words of Andrew Canter, Global CEO at The Branded Content Marketing Association (BCMA). And it’s a sentiment most of ...
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Branded Content Is Not On A ‘Different Planet’ – Sir John Hegarty

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Creative legend, Sir John Hegarty explains that branded content is not on a “different planet”. The creative must be thoroughly thought through and last in peoples minds, engage ...
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This is the Age of Branded Content – Sir Peter Bazalgette

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According to broadcasting legend, Sir Peter Bazalgette, Chairman of ITV, this is the age of branded content. ...
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Future Looks Extremely Positive for Branded Content – Andrew Canter

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Andrew Canter, Global CEO of the BCMA believes that the future for branded content looks extremely positive following the ‘extraordinary’ day that brought together the leading experts and ...
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Everything Is Going to Become Content – Scott Wilkinson

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Scott Wilkinson, Head of VOOM, Brand, Acquisitions & Digital at Virgin Media Business, believes that ultimately everything is going to become [branded] content. It must be content that ...
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All Content Starts With a Great Insight – Leah Davis

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Head of Marketing at TeamGB, Leah Davis, believes that all content starts with a great insight. It is then about building a proposition and story around that insight ...
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Telling Relevant Stories Is Critical To Success – Alastair Humphreys

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Alastair Humphreys is an Adventure, Explorer and Blogger. He tends to work with brands that suit his outdoor lifestyle, including, clothing, watches, equipment etc. However, he works hard ...
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Role of Brands is to Entertain, Inform & Inspire – James Hayr

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James Hayr, Head of Commercial Partnerships at EndemolShine Group believes that the role of brands is to entertain, inform and inspire. Brands need to move themselves into the ...
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Deliver Content In the Right Place at the Right Time – Neil Boorman

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Neil Boorman, Head of Content at Mother London says that to produce effective branded content, you must take an ‘audience first’ approach that uses data to identify potential ...
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