Archives by: Andrew Canter

Andrew Canter

Andrew Canter Posts

Branded content is awesome!

BOBCM Global 2015 Featured Features
‘Everything is Awesome’ was the theme song for the hugely successful film ‘The LEGO Movie‘. It’s truly amazing that a family-owned Danish toy company founded in 1932 funded ...
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The Economist Big Rethink 2015 Highlights

Events News
The BCMA attended our partner, The Economist’s Big Rethink 2015 event and entered the age of the “entrepreneurial CMO”— a new generation of marketer, known for their speed, ...
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Top 10 Italian Examples

Be Inspired
Video compilation of Top 10 Italian Branded Content & Entertainment Examples from OBE’s Elena Grinta on BOBCM. ...
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BCMA’s Andrew Canter on the Rise of Human Brands

Articles Featured Features
Digital word of mouth can bring down organisations and governments. It can also build brands more efficiently and faster than any channel that has ever existed. The marketing ...
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Ten good reasons to seriously consider branded content marketing…

News
EVERYTHING IS AWESOME 27,000,000 pieces of content are shared each day (Source: AOL & Nielsen) Lego Movie box office takings $468 million (Source: Box Office Mojo) Amount of ...
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Looking forward to the next 10 years

Articles Features
We generally look back to look forward and predict the emerging trends, but the explosion of social media and the rapid development of technology has impacted positively on ...
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Branded Content: Measuring success

Articles Features
The BCMA’s CEO Andrew Canter discusses measuring branded content success and the content monitor and placement monitor tools developed in partnership with Ipsos MediaCT. This article was originally published ...
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