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Interview with Mediacom Beyond Advertising’s Palle Finderup Diederichsen

BOBCM DACH Vol I Interviews
This is the fourth in our series of features from our first regional version of the Best of Branded Content Marketing (BOBCM) curated by Justin Kirby.  The interview with MediaCom Beyond Advertising‘s Head of EMEA (Europe, Middle ...
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WuV says read it! Successful German launch of first ever BOBCM regional book

Events Featured News
‘Best of Branded Content Marketing 2015: Germany, Austria and Switzerland’ was launched yesterday to an exclusive audience of 30 press, agency and brand guests at the dmexco show ...
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German launch of first ever regional edition in BOBCM international book series

Featured News
We are pleased to announce the forthcoming publication of ‘Best of Branded Content Marketing 2015: Germany, Austria and Switzerland’, a brand new title in the international series of ...
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Brand2Global 2015, London

Events Uncategorized
We are delighted to be continuing our support for the 2015 Brand2Global Conference. The Agenda, Speakers, and Sessions, to be held September 30 – October 1 in London, are ...
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IPA Masterclass Series: Effective Content For Brands

Events Featured
IPA Masterclass Series: Effective Content For Brands: 44 Belgrave Square, 20th July, 6-8pm ‘Effective content for brands’ is the fourth in the IPA’s effectiveness Masterclass Series in association ...
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BCMA partners with D&AD: first up, BOBCM

Featured News
We’re very pleased to announce that we’ve agreed a partnership with D&AD – the global association for creative advertising and design – to help promote branded content creativity ...
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What does traditional media bring to the branded content table?

Articles Events Featured Features
BCMA Advisory Board member Justin Kirby (aka @Juzzie) spoke last week at the Digital Media Expo 2015 we supported that was hosted by the World Association of Newspapers and News Publishers (WAN – ...
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Coca-Cola Takes Us On A Journey Through Storytelling

Featured News
When it comes to using branded content as a key cornerstone of their marketing strategy, Coca-Cola has been a trailblazer. They fully understand the power of storytelling, creating ...
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Digital Content Summit 2015

Events Featured News
The BCMA are delighted to be the official media partner for the forthcoming Digital Content Summit at the iconic British Museum in London being held on 21st to ...
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SUMMIT OBE 2015: Milan 13th March

Events Featured News
The BCMA is proud to support SUMMIT OBE 2015, a one day Branded Entertainment conference in Milan on Friday 13th March with insights from Italian brands and latest industry research. International Key note speakers ...
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