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BCMA Thinks: Everything is Branded Content; Branded Content is Everything

Be Inspired Featured Features
By Sam Zises, Founder/CEO at [L]earned Media and President of BCMA USA When the Branded Content Marketing Association was founded in 2003, our conversations often had to start ...
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Bulbshare Content Hub – Powered by Latimer

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We’ve teamed up with BCMA members and co-creation experts Bulbshare, to bring you The Bulbshare Content Hub, powered by co-creation agency Latimer. They’ll be sharing articles around the ...
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BCMA Partners: Five Campaigns That Shook the Advertising World – Cannes Lions

Events Featured
We are delighted to continue our partnership with the Cannes Lions Festival taking place between the 18th and 22nd June 2018. The BCMA panel, Five Campaigns That Shook ...
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BCMA Chapters: Video Everywhere Canada

Events
Our BCMA Canada Chapter colleagues have agreed to partner with the The Digital Place Based Advertising Association (DPAA) which leads the Digital Out of Home (DOOH) industry. The ...
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Brands Will Define Themselves Through ‘Purpose’ – Misha Sher

Vox Pops
Misha Sher, Global VP, Sport & Entertainment, MediaCom Worldwide believes that more brands will focus on their ‘purpose’, what they represent and stand for as an organisation as ...
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Branded Content Is Almost A Necessity – Sarah M. Swanson

Vox Pops
Sarah M. Swanson, Head of Marketing at National Football League (NFL) UK, believes that branded content is the future of the [advertising] industry. She says that it is ...
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Brands Are Un-stereotyping Their Content – Cat Jones

Vox Pops
Cat Jones, Global SVP, Data at Unruly who use emotional testing and targeting for video content, says that more brands are un-stereotyping their content. This is in response ...
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Brands Should Become Commissioners – Kevin Batchelor

Vox Pops
Kevin Batchelor, Executive Creative Director, Electric-Robin (Part of Endemol Shine Group) believes that brands should become commissioners to express their values – or it could actually be anything! ...
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Resurgence In Long-Form Content – Luke Southern

Vox Pops
Luke Southern, Managing Director at Drum believes it is an exciting time for the branded content industry. He says there has be a resurgence in longer-form and AFP ...
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Brand Truth Can Lead To Increased ROI – Fiorenza Plinio

Vox Pops
Consumers are not buying the ‘old tricks’ that advertisers have used in the past, according to Fiorenza Plinio, Head of Development & Creative Excellence at Cannes Lions. She ...
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