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Marketing Week Live (MWL)

Be Inspired Featured
  How do you see the relationship between insight and marketing developing in the next 5 years? (featuring Jennifer Roberton, Nick Coates, Bob Qureshi, Penny Steele, Richard Sheldrake, Ben ...
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The Content Marketing Masterclass, London, 22nd March 2016

Events
The Content Marketing Masterclass will show brand senior management and technical leads how to produce and curate content to drive online traffic, physical footfall and sales. The Masterclass ...
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BCMA Partners with Masterclassing Inc

BCMA News Featured News
Masterclassing Inc offers senior client-side executives the opportunity to find out exactly how they can deploy the latest digital marketing tools and techniques to generate new business and ...
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OBE Summit 2016 – Brands Tell Stories, 17th March, Milan

Events Featured
BCMA are partnering with Osservatorio Branded Entertainment, our Affiliate Partners in Italy, for their ‘Brands Tell Stories’ Summit 2016. There will be a mix of Keynotes, Panels and ...
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BCMA Leadership Series: Creativity Matters – For Branded Content

Events News
As Cannes Lions celebrates creativity, this breakfast event asks what the impact of creativity is, and more importantly, why this matters. Come and hear Philip Thomas, Chief Executive, Lions Festivals explore why ‘Creativity ...
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NEW AT CANNES LIONS – LIONS ENTERTAINMENT – 23 & 24 JUNE 2016

Events News
We are delighted to be partnering with Lions Entertainment which is a new two-day event at Cannes Lions where brands, agencies and the creators of entertainment can focus on producing outstanding ...
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The Future of Content Marketing Summit 2016

Events
THE FUTURE OF CONTENT MARKETING SUMMIT 2016 – 21st April 2016, London The Future of Content Marketing Summit 2016 is taking place in London and is set to be ...
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Bcma Relaunches In The United States Of America

News
The Branded Content Marketing Association (BCMA) has re-launched in the United States of America. It will now be known as BCMA USA rather than BCMA North America and ...
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The ABCDE Method

Featured Features
There is often a temptation to over complicate things when it comes to planning branded content campaigns. Through our academic work and experience we have developed a method to ...
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The Good, the Bad and the Ugly: What makes for Great Content these days?

Articles Featured Features
‘Content is king’ – the prominent phrase popularised by Bill Gates in 1996, and repeated by digital marketers for almost 20 years. Now, more so than ever, it ...
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