The Association
Launched on October 2nd, 2003 the Branded Content Marketing Association intends to promote and grow the branded content market to the wider audience. By providing networking opportunities and open discussion the Association will act as a catalyst in breaking the existing barriers between content providers, advertisers, agencies and online/offline mediums. As an international body with members throughout Europe, Australia and the US, the BCMA aims to enable its members to adapt and capitalise on the new challenges of media fragmentation.
The Branded Content Marketing Association is designed to bring together and benefit a broad spectrum of content creators and owners including organisations from the advertising, brand development, sponsorship, media, broadcasting, programming and entertainment industries.
Our Objectives:
- To promote the adoption of branded content as a potent form of marketing
- To share information about the market, the challenges, the regulations, best practice, key developments and industry standards
- To promote innovation, research, creative discussion and develop new partnerships and business opportunities
- To facilitate participation at all relevant International trade events, to actively represent all branded content disciplines and to lobby where necessary key issues concerned with branded content
What are the benefits of the BCMA to advertisers and brands?
- Ground floor entry to the best minds in a new and potent marketing medium
- Access to exclusive case studies of branded content
- Networking with other BC professionals (in the advertising and entertainment industries)
What are the benefits of the BCMA to content creators/producers/distributors?
- Access to advertisers and their agencies
- Access to latest BC developments and best practice
What are the benefits of the BCMA to agencies and the advertising community?
- Access to Branded Content focused producers
- Access to latest Branded Content developments and best practice
- Association with the loudest Branded Content voice in the media
What type of organisations are members of the BCMA?
The BCMA brings together organisations from the advertising, brand development, sponsorship, media, broadcasting and programming industries - a unique combination of skills and experience across all forms of entertainment.
