2018: BCMA Celebrates 15 Years of Promoting the Value of Branding Content

2018: BCMA Celebrates 15 Years of Promoting the Value of Branding Content

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We are delighted to be celebrating the BCMA’s 15-year anniversary in 2018. Founded back in 2003 to be the ‘bridge’ between the Production and Advertising communities, the BCMA has grown from a UK based member association to be the leading global body for branded content with 12 international Chapters covering the USA, Canada, France, Germany, Austria, Switzerland, Hungary, Middle East, North Africa, Russia, Scandinavia, Spain, South Africa and South America.

There are a number of exciting initiatives planned for the year including:

The BCMA book titled, 15-Years: A Branded Content Story – this will be a collection of thought-provoking and engaging essays from our thought-leading members across the globe telling the incredible story of how branded content has evolved to be at the forefront of marketing communications.

We are asking for 1,500 word contributions from industry experts across the branded content spectrum ranging from…

Sir Peter Bazalgette (ITV), Wim Ponnet (Endemolshine), Prof Jonathan Hardy (University of East London), Dr Bjoern Asmussen (Oxford Brookes University), Abby Carvasso (Bauer Media), Philip O’Ferral (Viacom), Pablo Munez (FCB Spain), Stefanie Columbia (Bro Cinema Portugal), Patricia Weiss (Assas Brazil), Chris Gallery (Mother), Ellen Marzell (Vodafone), Rebecca Allen (The Drum), Bruce Bildsten (BCMA USA)

Topics will be varied and include views on broadcast, publishing, creativity, entertainment, strategy, effectiveness, digital, production, business models and academic thinking.

If you’d like to contribute, then please contact Angela Moore (amoore@thebcma.info) to secure your submission.

We look forward to an exciting year of celebration and to the next 15-years.

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